Email marketing is a way to reach your clients directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company.
Email marketing occurs When a company sends a commercial message to a group of people by use of electronic email most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. You can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.